What Call Tracking and Recording Software Has for Businesses

Call tracking software lets you find the source of calls by using virtual numbers. Managers can split various sources/channels to know the channel that performs well for their business. Overall it removes the requirement of manual call tracking. Businesses don’t have to ask customers about the channels through which they found them.

Call tracking and recording and gauging offline marketing channels are thought of as something very tricky. Due to this reason, marketers consider online channels compared to offline ones.

Getting good quality call tracking software easily solves the issue. With the use of various virtual numbers for listings and offline advertisements, you can track the performance of all channels.

Let’s Understand the Working of a Call Tracking Software

With only its name, one gets a good idea about the call tracking solution. In a system, the software records information about incoming phone calls and conversations between attendees and callers. The following are data and information examples tracked by recording software:

  • The called number
  • Call origins
  • Recording phone calls
  • Marketing medium
  • UTM parameters
  • Landing page and device type

With the help of this data, along with other things, you must compare phone traffic generated by tracking numbers and revise the strategy accordingly.

How Does Call Tracking Work?

The call tracking and recording software are very simple. Firstly, based on whether they’re working offline or online, the software assigns them a tracking number. After that, all these tracking numbers are routed to the primary business phone number.

The customer service team then uses the primary business number to answer and solve all the received calls through tracking numbers. Ultimately, with the call tracking feature, you get useful details about your campaigns along with responding to customer calls.

For example, it informs you about the best-performing campaigns, like billboards, TV commercials, or website ads. With this data, you can either revise the marketing plans or eliminate any non-performing campaigns to be saved from any unnecessary costs of marketing.

Main Benefits For Businesses

In addition to this, businesses get many benefits from a top quality call tracking and recording software like:

A/B Testing

It helps in finding the best-performing advertisement campaign after mapping sources of calls with conversions.

Lead Generation

As all call routing happens through the software, businesses get a large record of recording and tracking and they never miss any leads.

Advanced Analytics

This feature helps businesses in getting info in real-time about call nature, duration, caller information, etc.

Improving and Tracking Marketing ROI

By tracking key metrics, mainly offline campaigns, businesses get help in understanding campaign performance. It helps businesses in making better decisions and overall improve their marketing campaigns.

Call tracking is a game changer for businesses who wish to reach the roofs of their target audience and is what marketing channels drive them for calling. Getting in-depth insight into caller behavior and demographics offer businesses using call tracking a great edge over their competition and ultimately they can help in capturing more leads and getting more customers.

Bottom Line

It is important to keep up with the performance of all your marketing campaigns as managers get real-time campaign insights, let them discontinue or eliminate any underperforming campaigns and assist in ROI tracking with other benefits. Call tracking and recording software help businesses in getting all these benefits. Best call tracking company, Therefore, it is recommended to invest and get call tracking software for the business.

Contact Us:

Call Tracking Pro

Address: New York, New York, 73034 United States
Phone: 8557792665

All Benefits Associated with Call Tracking Software

With call track software users can track and record all the information from incoming calls like audio recordings and call source. Marketers and businesses can easily attribute phone calls to marketing channels driving them, like local SEO, pay-per-call, along with other offline and online marketing campaigns.

With call tracking software businesses can easily resolve different marketing concerns like lead attribution, keyword research and lead scoring. This also helps you in getting business opportunities based on the reviews by your leads.

How call tracking software helps businesses

Here are a few issues that can easily get tackled with call tracking:

Determining the marketing channels for driving calls – Tracking calls through campaign is among the best uses of a call tracking application. Without having integrated call tracking, it wouldn’t be possible to know about the amount of leads in the phone, but also which channels have made calls in the very first place.

Getting qualified leads – Features such as call transcribing and call recording in the call tracking software lets you analyze the calls for finding whether they’re available from qualified leads or not. With this you get the power of making necessary changes to the campaign.

Improving ROI and proving – Tracking features of call such as visitor level tracking, call recording and attribution of campaign let you track the performance of campaign and get insight about the campaigns that perform best.

Standard features with call tracking software

Many providers exist for call tracking software in the US, but all of them must have at least these features:

Dynamic number insert

This can be said as the backbone of call tracking. The feature dynamically swaps the phone numbers among all the called numbers for facilitating calls with certain sources. Dynamic phone number swapping also lets you track the incoming call source, like a marketing campaign or an advertisement.

Call recording

Call recording feature is vital to get quality assurance. The feature lets you know that the staff handles the customer calls professionally. It is also vital when coming to lead quality and the aforementioned call issue, letting you confirm that you’re driving qualified business leads.


Call tracking shouldn’t take place of the platform of current analytics, rather it must improve it. Call tracking software can seamlessly integrate with regular programs like Analytics, Google Ads, KISSmetrics, HubSpot and a lot more, providing you with a real picture of the marketing ROI.

Advanced call tracking software features

A few call tracking providers also offer additional features for speeding up business growth.

Call transcription

If you haven’t got enough time for listening to call recordings, you can try call transcription. The feature intelligently transcribes the call recordings to get insight about the conversations.

Visitor tracking

With visitor tracking, you get the advantage of selecting keywords flagged in calls. Let’s suppose, you released new product integration and you may flag name of the integrating software for making not of common questions that your customers have. This works well for product strategy and content optimization.

Call highlights

This can be compared with Automation Rules. The tool lets you tag common keywords in a call, and lets you get insight that you might have not expected. It lets you easily optimize all your campaign advertisements – especially for Google Ads.

Call tracker software can significantly change the way of working for small and large businesses that wish to get customer analysis. With behavior and caller demographics business use call tracking as a great edge over the competition and eventually gain more customers.

Online Call Tracking Software – Understand the Benefits of It

Call tracking is helpful in many ways. For this, you will need to take the help of the software that deals with it. It helps in marketing the products and services in the best manner so that it reaches to the masses. It makes use of a unique phone number that helps in tracking the inbound calls that come to your company.


Peak call hours can be determined 


Whenever the calls are made to your company this facility helps in tracking the call. By doing this you will get a good estimate about the days on which you receive more calls and hours when you receive more calls. Based on this you can manage the timing of your staff for better efficiency in services. This also keeps staff motivated as they know that their work is not going to be wasted.


Helps in improving call forwarding


After installing this software your company will be able to function in a smooth manner. This is because the calls will be forwarded to the concerned department. Due to this, the caller will not have to wait and will not lose their temper. Moreover, the staff members will only have to attend the call that concerns them.


Helps in getting valuable information


The facility of the call recording is also provided in online call tracking software. This is very useful as it provides valuable information about the caller. Using it you will be able to figure out different problems that are faced by different customers. You will also come to know the products they which they prefer to use. So, one can say that it is smart software and this helps a company in many ways. Based on this information a company can shift its plans easily.


Makes marketing effective


As you will be getting a lot of information about the caller you will be able to get a better idea of the customers. It helps in determining who the customers are and the location from where they are calling. So, you can target that location or area the most to advertise your product or services to cover that entire area. This software has made a lot of things easier for the company to prosper and this is highly appreciated.


Helps to manage your staff


Without this call tracking software, you will not be able to manage the staff in a proper manner. It helps in not only recording calls of customers but also records the response of your staff members. You can listen to the recorded calls any time and come to know whether your staff is assisting customers in the correct manner or not. If you see some problem in customer handling you can also provide required training to your staff.


One can say that apart from other factors that cannot be ignored to prosper in the business this software is also equally important. It is only after using it you will be able to understand the worth of it.

Call Tracking Pro Also Offers Following Services:

Call Tracking and Recording

Simple Call Tracking Software

Advanced Call Tracking

Track The Calls – Know The Functioning of Your Organization

There are different ways to gather relevant information about the overall functioning of any organization. You can hire experienced and qualified people to work in your organization. You can hire people who are good at customer service dealing. Despite all this, you still need to do something to monitor the overall functioning of your company.

Choose reliable call tracking software

You will come across many software companies that are offering their services in customer service call tracking software. Try to figure out the one that is offering its services for many years. In the case of some company is using the software that you are interested in using you can always cross-check it. Doing this will give you full information about the way the software should be used.

Read reviews of tracking software

Reviews will help you in understanding many things about the software. It is through reviews that people who have already used the software will share their thoughts and feedback. Reading it will clear many doubts about the software itself. If you are also happy with the particular software that you are using, you can also drop in thoughts in form of reviews.

You can compare the prices of different software before you decide to select one for your business. Do not go on the pricing factor alone, instead, you need to focus on the services that it offers you. In case if you have any query you can either call or drop an email with your query. There is an option of online chat where things can be clarified and understood on the spot.

Understand the benefits of this software

By installing this software you will be able to gather all the information about the incoming, outgoing, and missed calls. You can hear the way your customer service executive interacts with the customers. If you think that there is some improvement required you can give them the required training and properly groom them.

By opting for good tracking software you will be able to figure out the drawbacks of the customer service executives in a proper manner. To see the performance of the customer service team there can be nothing better than opting for tracking software.

Calls that are recorded can also be heard by higher authorities and even the person who does calling. There are lots of improvements that can be done by hearing the recorded calls. You will also be able to know the way customer talks and about their queries as well.

Some important benefits are listed below:

  • Forward call
  • Notifications via email of new voicemails
  • Call recording
  • Prioritizing and scheduling calls
  • Report of call details
  • Smartphone calls and email notifications
  • Call history

Some companies are offering free trial while some do not offer a free trial. Check out for complete information before you select the one for your company. Remember your business is incomplete without proper call tracker software. Pick the right one for your company without further delay.


Importance Of Call Track Software

Though ideally not the best solution, there could be situations and occasions where it might become necessary to track calls. This is becoming essential rather than being a choice for marketing companies. In a highly competitive environment, we have companies chasing the same customers for the same products and services. Hence, only those companies who have the right marketing tools and techniques will be able to stand apart from the crowd and beat the competition. A good customer service call tracking software is becoming essential because of several reasons. Those who are new to marketing in general and online marketing in particular,  may not be aware of the need to track customer calls.  We are sharing below a few reasons that perhaps could make us understand the growing importance of having a good phone call tracking software backed by the right human resources.

 It Helps To Improve Communication

 You might have the best of products and services but unless you can communicate it effectively and help your prospective customers to see value in your products and services, you may not be able to make much of a headway. To meet this objective, having advanced call tracking software is always a good idea. You will be able to understand the specific needs, buying habits, buying patterns and other such information if you can track calls and listen to them later. The discussions that have taken place during such calls can be shared by the marketing team and experts in this field will be able to give the right feedback and suggestions.

 It Can Help Manage Calls In One Center

 Today you have call centers that have dozens or even scores of executives and all of them could be sitting in one center. This helps in centralizing the whole marketing operations under one roof. Managing the executives, fire-fighting difficult and emergencies and being proactive rather than being reactive are a few reasons why call tracking software is considered extremely important and vital.

 It Also Could Be Used As A Text Messaging Platform

 Call tracking that is effective and well-organized can also double up as a text messaging platform. It could make your entire telephonic marketing more effective and also bring down costs quite significantly. Quality software allows clients to get feedback within the shortest period, once the call has been made. The feedback with the required information is sent by way of text messages and this is automated and done without manual intervention. It makes the customer happy when he or she is about to decide on a product or service. Further, after the sale has been completed such an automated message sent using call tracking software adds more comfort to the customers. It helps them to build trust and confidence with the company and its products and services.

 It Helps To Devise Promotional Offers

 If companies are planning special promotional offers and other such things for customers, they should do so by targeting the right customers, at the right time and the right place. Having the best of call tracking software could help in designing and delivering the best promotional offer without too much of a struggle.