Search engine optimization, better referred to as SEO is a highly complicated and evolving arena that holds importance in the modern digital age. For any organization with an online presence, SEO comes with several facets – from drawing traffic towards the site to gaining prominence in search engine results and finally, creating qualified leads.
While new tactics emerge from time to time, the three core must-haves of SEO form the basis of brand visibility and boosting search engine rankings. Let’s learn more about them:
- Authority: Does your webpage matter?
In search engine optimization OKC, authority is the term given to the weightage of a page with respect to the search query. Popular search engines such as Google use numerous factors when assessing any page’s authority. Now the question is why is evaluating the weightage of a page critical to Google?
For all queries made in the search engine, there are possibly thousands of pages available for ranking. And Google is interested in bringing to the top the most accurate and reliable information that can satisfy the user.
After all, Google strives to serve users with the most authoritative web pages for their queries. That’s because if users are satisfied with the results derived from Google, they will be prone to using Google again. In addition, they also get exposed to Google ads which is the main source of its revenue.
Finding the authority of the online pages listed in Google is the first crucial aspect that an SEO company has to cater to. Moreover, of the three primary aspects, authority is the first and easiest to work on.
- Relevance: Will users be happy with your content?
Needless to say, a page has to be relevant to the queries made by the users. For instance, if your page is about online dating, you will never feature queries made on pre-owned cars. This itself shows the limitations of ranking and how relevance casts an impact on the weightage of a link.
Google evaluates relevance through a number of ways including anchor text which shows what is the content of the page about. The links help in evaluating both the authority and relevance of the webpage. The other two significant factors are internal linking and of course, the content itself.
- Experience: Are the users getting the experience they desire for?
Many local SEO services refer to SEO as search experience optimization rather than search engine optimization. Google factors in relevance and authoritativeness but also realizes that they aren’t the only things that matter. After all, users also want to have a unique experience on the sites and pages that are sent by Google. The content needs to be highly relevant to the query. It must be sufficient for answering the question of the user while also linking to various relevant sources.
Final words
The objective of search engines is to make users happy so that they come back when they have any questions. The only way that search engine optimization OKC can create and sustain this happiness is by helping pages to deliver the best possible results in no time.
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